SWOT Analysis

STRENGTH:
Ø Limited competition.
Ø Good reputation of the company.
Ø Brand image.
Ø Quality of service.
Ø Quality of product.
Ø Experienced workers.
Ø Highly cooperative and efficient staff & crew members.
Ø Use of modern technology.
Ø Wide range of products.
Ø Maximum number of Dealers & Distributors.

WEAKNESS:
Ø New player in Genset segment
Ø Price
Ø Organizational Structure
Ø Plant capacity
Ø Promotional campaigns are nearly absent.
Ø Less advertising efforts







OPPORTUNITIES :
Ø Can build a strong distribution network to trap the untouched market.
Ø By making some good promotional efforts Field Marshal can gain more number of customers who will be loyal.
Ø Increasing awareness will result in increase in customer base.
Ø Company has already proved it’s strength in market so, soft work required to launch this product.

THREATS :
Ø Competition with big giants.
Ø Challenges posed by other competitor in the market.
Ø Customer may shift to other company’s Genset.
Ø Lower customer base may hinder prompt service.
Ø Increasing fuel prices.
Ø Chinese market.
Ø Raw material prices.
Ø Social scenario.
Ø Government policies.