DATA COLLECTION

there are mainly two methods of data collection. (1) PRIMARY DATA and (2) SECONDARY DATA. I have used the primary data collection method for conducting my research plan. The data was collected by going in the stores & showrooms personally and getting the questionnaires filled form the owners. The main motive in doing this study was to get the feedback from all who use a generator.
The project was to check the level of satisfaction in terms of its maintenance cost, its complaints, etc.. using primary data. The primary data was obtained through observation, direct communication with the people who had any experience with genset and filling up of questionnaires, also enormous help was obtained from Field marshal Staff, unit members, and colleagues working there.
This was the project for new product development. So, it is necessary to watch or to research the market. Before any new products launch, market research is a important thing. So, we can understand the nature of market, value of product, how frequently used this product etc..
Here , the product is genset. so, we had to collect the data about genset i.e. manufacturing company name, its KVA, its use, complaints, satisfaction level, service, its maintenance cost etc..