DATA COLLECTION TOOL

DATA COLLECTION TOOL
The data collection tool that I have used is Questionnaire. I have selected questionnaire as a data collection tool primarily because of descriptive nature of sampling & secondly it was the most suitable tool that could help in achieving all the objectives of the study & to do the analysis deeply and effectively. The questionnaire was designed in such a fashion so as to reduce the respondent fatigue. The questions include both open ended as well as close-ended questions. The questionnaire is shown as below:
ANALYSIS AND INTERPRETATION
Ø Which company’s Generator you are using?

Company name
No. of Respondents
Honda
33
Kirloskar
9
Field Marshal
8
Gujarat Forgine
8
Cummins
6
Birla Yamaha
5
Super Nova
5
Indochem Silent Set
4
Ashok Layland
3
Mega
3
Any Other
16




Most of the Market shares captured by HONDA company. It is 33 % of total local market. It generally make small ( portable ) generator ranges from 1.2 KVA to 5 KVA.
Ø From where did you know about this product?

Sources
Newspapers
Friends
Media
Hording
Exhibition
No. of Respondents

15

29

41

3

12

41% people are aware about Genset through Media.
29% people are aware by Friends.
15% people are aware through Newspapers.
12% people are aware by Exhibition.
Only 3% people aware by Hordings.
No person is aware by mail / Internet.
Ø For how many years, you have been using a Generator?
Duration Of Years
No. of Respondents
0 yrs – 5 yrs
24
6 yrs – 10 yrs
44
11 yrs – 15 yrs
32

24% people are using a Genset from 0 – 5 years.
44% people are using a Genset from 6 – 10 years.
32% people are using a Genset from 11 – 15 years.

Ø What is the KVA of your Generator?
Ranges of KVA
0 - 10
11 – 20
21 – 30
31 – 40
Above 41
Respondents
48
19
8
6
19


48% people are using a Genset of 0 – 10 KVA.
19% people are using a Genset of 11 – 20 KVA.
19% people are using a Genset above 41 KVA.
8% people are using a Genset of 21 – 30 KVA.
6% people are using a Genset of 31 – 40 KVA.


Ø Are you satisfied with your Generator?

Parameters
Respondents
YES
71
NO
29

71% people are satisfied with their existing Genset.
29% People are Dissatisfied with their Genset.

Ø Company service after buying Genset is

Opinions
No. of Respondents
Excellent
17
Very Good
34
Good
34
Fair
7
Poor
8

Most of the users satisfied with company’s after sale service.
7% users feel that company’s service is fair.
8% users dissatisfied with after sale service.






Ø What is the maintenance / Fuel cost of your Genset?

Different Ranges Of Costs
(In Rs.)
No. of Respondents
0 - 2000
51
3000 - 4000
19
5000 - 6000
17
7000 - 8000
7
9000 - 10000
2
Above 10000
3


51% users spend up to Rs. 2000 On Genset’s maintenance.
19% users spends up to Rs.4000
Only 2% users spend Rs. 8000 – 10000 On it






Ø Within how many days did you get Service?

Service provide ranges
(in Days)
No. of Respondents
0 – 2 Days
44
3 – 4 Days
38
5 – 6 Days
6
7 – 8 Days
1
9 – 10 Days
4
Above 10 days
7


44% users get service within 2 days after informing.
38 % users get service within 3-4 days .
Only 7% people get it above 10 days.







Ø Do you want to replace your Genset with some other company Genset?

Parameters
Respondents
YES
30
No
70


70% users want to stick with their existing Genset. They don’t want to replace it with some other company’s Genset.
30% people dissatisfied with their Genset. so, they want to replace it with some other company’s Genset.

LIMITATION OF THE RESEARCH PROJECT

Ø Biased reply of the respondents.
Ø Non avilability of data or other relavent information.
Ø Busy schedule of respondents.
Ø Transportation problem (rainy season).
Ø This data is only useful for Rajkot region.
Ø Time limitation for marketing research.


FINDINGS
ü In that the market size of Fieldmarshal in local market is only 8%.
ü Field Marshal is so much lacking behind in Genset segment.
ü Field Marshal makes only 7.5 , 10, 12.5 & 15 KVA Genset.
ü Market demands 0 - 5 KVA Genset.
ü The biggest competitor of Field Marshal is HONDA having a 33% market share.
ü Honda is having 1.2 KVA to 5 KVA Genset only. So, it fulfill the demands of small Genset.
ü 41% people aware about Genset through Media.
ü No any people aware about Genset by mail / Internet.
ü 48% people using a Genset of 0 – 10 KVA.
ü 71% people are satisfied with their existing Genset.
ü 100% users of Honda are satisfied with their Genset.
ü Most of the users satisfied with company’s after sale service.
ü Fastest service is provided by Field Marshal & Gujarat Forgine.
ü 51% users spend up to 2000 Rs. On Genset’s maintenance.
ü 70% users want to stick with their existing Genset. They don’t want to replace it with some other company’s Genset.
ü Most of the Jewellery shops are switching on to Inverter.
ü Most of the Hospitals prefers Silent Generator set.
ü Most of the users dislike the noise pollution. So they prefer either portable or Silent Genset.
ü Most of the Automobiles’ showrooms prefer above 25 KVA Genset.
ü Most of the Hotels prefer above 15 KVA Genset.
ü Higher Inflation rate and due to the higher fuel price definitely declined the sales of Genset. Most of the users switch over to Inverter because of uncertainty in future.
ü Generator Requires more space than Inverter. So, some users attracted to Inverter.
ü Most of the dissatisfied users want to replace their Genset with Cummins, Kirloskar & Honda.
SUGGESTIONS AND RECOMMENDATIONS
Doing this research project for your company I feel that there is huge number of opportunities for the future growth and along with increasing the market of our company. For achiving the same, extra potential activities are to be carried under top level management observations like;
· After sales service to the customers.
· Prompt delivery to dealers and customers.
· More publicity is necessary to increase the market share of the product.
· Customer’s feedback must be taken after the sales.
· To retain their existing customers.
· Produce 0 – 5 KVA Generator.
· Try to manufacture easy moving & Light weight Generator.
· Manufacture such type of Genset which occupies less space, consumes less fuel & easy accommodation.
· To have that position in the market which can compete Honda company’s Genset.
· Company must arrange product awareness activities before launching any product not after launching the product.
· Company must create the need of its product in the market before launching it.
· Company must revise and check over the activities of the distributors.
· Company must take care of the complaints made by the retailers and the consumers.
· Off seasonal activities.
· Dealers motivational programme (internal customer satisfaction).
· Technical advancement in products.
· More concentration should be given to after sales service (serviceing of sold products).
· Target the air ports, hospitals ,hotels, malls, showrooms, shops, etc.
· Mobile van for advertising.
· Road shows for better sale.
· Hoardings should be put up in the key areas of the city.
· More customers should be converted into Field Marshal members.







CONCLUSION
Concluding my summer training project, established of P. M. DIESELS fulfill the need of farmers. P. M. DIESELS is worth to its responsibility. It has done a great job in fulfilling the needs of farmers, all over India & outside the country also. P. M. DIESELS enjoys of the being National Awards for Quality products in 1988 and got another Awards from Government of Gujarat for Highest Export of Diesel Engines and more.
The Market Scenario is changing fast. In Each kinds of field survival is necessary because of cut-throught competition and advanced technology. P. M. DIESELS got ISO Certification since 1997 so it is easier to cope with other competitors in the market because of their wide experience than other competitors.
Now a day, . P. M. DIESELS not only producing Diesel engines but also come with similar kinds of products like organic fertilizer, engine oil, tractor engine and herbal pesticide also which can be identified under the brand name of FIELDMARSHAL. Therefore, they will try to cover all the market of agriculture.












APPENDIX
QUESTIONNAIRE
Dt: -__________
Name: - _______________________________________________________________
Address: -_______________________________________________________________
_______________________________________________________________
Tel.No: - ________________________________

(1) Which company’s Generator you are using?
□ Cummins □ Perkins
□ Caterpillar □ Volvo
□ Detroit Diesel □ Ivoco
□ Kirloskar □ Deutz
□ Any other, _______________________

(2) For what purpose you are using a Generator?
□ Commercial □ Domestic
□ Any other, ___________________

(3) From where did you know about this product?
□ Newspapers □ Friends / Relatives
□ Mail □ Media
□ Hording □ Exhibition

(4) For how many years, you have been using a Generator?
_____________

(5) What is the KVA of your Generator?
_____________

(6) What is the price of your Generator?
_____________

(7) Are you satisfied with your Generator?
□ Yes □ No Reason, ________________________________

(8) Company service after buying Genset is

□ Excellent □ Fair

□ Very Good □ Poor

□ Good


(9) What is the maintenance / Fuel cost of your Genset?

□ Daily ______________________

□ Weekly ____________________

□ Monthly ____________________

(10) Within how many days did you get Service ? _____________


(11) Do you want to replace your Genset with some other company’s Genset?

□ Yes □ No Name: - ______________________________

(12) Any Suggestion / Complaint to the company about your Genset?

____________________ _________________________________________________