 MARKET SHARE

v MARKET SHARE
The market share of P. M. DIESELS is 33% in domestic market and out of them about 50% in Rajkot. As per the types of engines the market share of the company in all over the world,
Slow speed engine - 80%
High speed engine - 5%
Spark ignition - 10%

v PRICING POLICY
P. M. DIESELS is using cost plus profit method of the pricing which is the most common method used for pricing. Under this method, the price is set to cover costs and pre-determined percentage of profit. It quotes its price as per this structure:
Cost of raw material
+ Cost of rejection of material
+ Cost of administration
+ Cost of marketing/advertising
+ Other real expenses
+ Profit